Is your side hustle online?
If you’ve been reading my content for a while you may have noticed an underlying theme here, and that is they are almost all of my side hustles are online based.
My only side hustle that wasn’t was when I worked with an Multi Level Marketing Company, but that’s a whole different story for another time.
From my first blog to writing content for others I’ve found that taking my side hustle online has yielded me a much bigger return, and in this article I’m going to talk about 3 reason why you should have your side hustle online and what you can do if you haven’t quite made that leap yet.
3 Reasons Your Side Hustle Must Be Online
Now before I jump into the 3 reason if you’re side hustle is more locally based and not something that is national or even global an online presence can still be a huge value.
As you’ll see in the 3 tips no matter what your side hustle is it can benefit to being online, and I wanted to bring this up before I started because I know some people can have this objection.
So let get to it.
#1 Gives You Access To A Global Audience
When you take your side hustle online it really levels the playing field. Now your not just working in a local market but now your working in a global market. In fact, starting an online business is the fastest way to take you side hustle global.
Back in 2004 when I was working part time in financial services the only option I had was to work in a local market. I literally had to pick up the phone and call people to get anywhere in that business.
Contrast that to today and I work with people from all over the world. I worked with people Europe, Australia, and all over the US. I could have never done this if I wouldn’t have had an online presence.
#2 Allows You To Build Equity In Your Business
Secondly, taking your side hustle online allows you to build equity into it. So the question you might me wondering is how do you build equity in a side hustle and their are two primary ways to do this.
- Build A Website. By having your own website you now own something that is tangible and it can grow in value over time.
- Email List. Having an email is also way to build equity in your business and grow your business. This is one area I wish I would have gotten started in much sooner because it’s a great way to keep in contact with clients and prospects on a regular basis.
#3 Helps You Build Relationships
The final reason you want to take your side hustle online is because it helps build relationships. I can’t tell you how many conversations I’ve had and how many deals I’ve landed just because I’m online.
People who find my websites to buy my services and products is my number one way I make income online. Without a website it can be hard to build these relationships with people.
On top of that being online works great in you are an introvert. This is someone who does not do well talking to others in person and being in large crowds of people. I think I do fine talking to people but it’s the big crowds I personally don’t do well with.
Personally I am a big introvert. I know this because every time I go to a conference it just drains my energy. In the online world it’s totally different for me, it actually energizes me.
In fact it’s actually gotten to the point where I can’t even sleep at night because I’m to excited. Has this happen to you?
Now that I’ve shared a few of the reason you MUST be online with your side hustle you might be wonder if you need a website to be online.
Do I Need A Website To Be Online
In the beginning you can leverage existing platforms such as eBay, Amazon, Cragslist, Facebook, Twitter, and whole bunch of others to get your side hustle up and running.
The great thing about these platforms is that there are already tons of people using them. Your job from here is to figure out which platform your audience is already using and start there.
For example, if you want to write and sell ebooks don’t waste time building your website, write your first ebook and start selling it on the Amazon Kindle store.
If you are selling physical products check out eBay, Amazon, and Craigslist. You can also set up a Facebook Page in the beginning to start getting the word out about your side hustle.
In fact I have a co-worker who runs a small side hustle buying used cars and selling the parts. He starts out by researching cars and the specific problems they have and buys them for scrap price.
He then strips the parts out of the car and sells them on Craigslist to other people and typically earns between $500 to a $3000 in a good month. Not bad for just doing it in your spare time.
The Long Term Vision
In the long term though you’ll want to eventually set up your own website. Having your own website allows you to have more control over things. The problem with running your side hustle strictly on other platforms is that you don’t own them.
This means that things could change at any point and time. Facebook could decide that they don’t like what you are doing and BAMMM they shut down your page without any notice.
They could also change the way things work as well. For example, over the last year or so Facebook recently dialed back how much your fans could see your page in peoples news feeds.
In fact, Facebook has even publicly come out and said if you are a brand or company you will have to pay to play to reach all your existing fans. So why spend all of your time building someones else brand when you could be build your own.
Is your side hustle online? What are you doing to leverage the online universe to grow your side hustle? Share your thoughts and comments below.