Since I’ve been in online business I’ve been using a system called WordPress to manage and optimize my blog. Today their are over 74.6 million sites that depend on WordPress and if you are looking for a side hustle that is in a huge demand you’ve just found it.
I recently had the chance to meet up with Ryan Cote of WpAmplify and learn a little about his side hustle helping people manage WordPress sites. The interesting thing is Ryan only does this on the side of his full time job running a family own digital marketing business.
In this interview I ask Ryan what inspired him to start this business, what kind of tools he uses, what kind of task he does for his clients, to the different pitfalls you can expect with a business like this. So if this a business you are interested in starting check out the interview below.
Back in 2010 I started a small business search engine optimization (SEO) service that I called Website Booster Shot. Over time, I started getting more and more clients that were on WordPress.
I also had several niche affiliate websites that were on WordPress as was the Website Booster Shot site itself. So I just started getting really comfortable with WordPress and, in 2013, I decided to pivot to WPamplify and only focus on small business WordPress SEO.
Another benefit of the pivot is that with all the Google changes in regards to Penguin and Panda, I was doing blogging for most of my clients. And WordPress makes it painfully easy to maintain and add a blog to your existing website because it is essentially a blogging platform.
Right now my main tasks involve around:
As far as how much to charge, there a lot of variables to consider. What are your costs? I have link building costs because I have someone that does this for me that’s been working with me for years. I contract out the support too. I even have someone that helps me with specific parts of the initial optimization. I basically have a team of very skilled professionals and my job is to support my clients and find news ones.
On average I charge $500 per month, but with this type of business, you could easily charge less or more depending on the full scope of what you’re providing the client. Just take action because you’ll likely refine your pricing as you get into a groove with your business. One thing I also recommend is pricing your service based on the value and ROI you provide your clients, not how many hours you work.
Finding clients requires consistent effort. Yes, you will get clients from referrals, but you shouldn’t depend on that as your sole source of new business. Strategies you should consider include:
One strategy, however, that I think is awesome is developing strategic partnership. This single tactic has generated thousands of dollars in revenue for me. You basically find people that have complementary but not competing services and the idea is they refer their clients to you for a commission. So you get new clients and they get passive, recurring revenue.
I use Podio to manage my link builder and we love it. It organizes and tracks what she’s doing for every client and she also uploads links reports to Podio so I’m in the loop with everything.
I use Ace of Sales to manage my client’s contact information and communicate with them when I need to email them their link reports and blog posts…it’s my CRM and I can also use it to send direct mail.
Lastly, I find ManageWP to be a huge time saver. It lets you manage all your client’s WordPress websites from one dashboard.
As your business grows, the right tools will make you more efficient and effective so don’t be afraid to invest in some.
I would say the top 3 pitfalls are:
You’ll hear this advice a lot, but there’s a reason for that — Just Get Started! It’s never the perfect time to start. And truthfully, you’re always going to be tweaking and fine-tuning your business so you might as well just jump in and start building your side business. You won’t really know how to tweak, fine-tune or improve your business without taking on clients and doing the actual work. So believe in yourself and just take action.
For additional advice, I run a blog for sidepreneurs called Sidepreneurial that talks about starting, maintaining and growing a side business based on the experience and knowledge I’ve built up since 2010 running my own side hustle.
Now that you’ve had the chance to learn a little bit more about what Ryan does I would like to hear your thoughts in the comments below. Have you ever thought about starting a WordPress SEO management business? Share your thoughts and comments below.