Udemy vs Teachable – Which Platform Should You Sell Your Course On

Udemy vs Teachable

Currently I’m in the process of creating and selling my first digital course.  At first I was really excited about the thought of what I was creating but over time I’ve found that this is a bit tougher than I first thought.

One struggle I’m dealing with is what platform I want to put my course on.  One of the first platforms I came across a while back was Udemy.  However I recently came across another platform called Teachable that also carry’s a lot of great benefits as well.

As you can guess this led me to doing a little more research and in this article I’m going to share what I’ve learned from this and also share which platform I plan to put my future course on.

So if you’re in a similar situation then keep reading.

 

Udemy  vs Teachable Platform

To simplify things I broke things down by category and in each category I will share the good and the bad.  I also included a video below as well to help you get an overall look and feel of how both of these platforms work.  You can check that out at the end of the article.

#1 Marketplace

The most obvious difference between the two platforms is that Udemy has a marketplace while Teachable does not.   This can be a great thing for some or a huge downside for others.

For example if you’re someone who’s new to online marketing looking to get started working with Udemy could be more advantageous because the marketplace could drive people to your course.

However with Teachable you could literally create your own marketplace instead of being in Udemy’s marketplace.  So you have to ask yourself do you want to work in Udemy’s marketplace or do you want to create your own.

#2 Pricing

Recently pricing changed with Udemy and you could price your course up to $300 and as little as $9.  Now all courses have to be priced between $20 to $50.  More than that all courses can change prices within $5 increments.

Update December 4, 2016: Udemy has since updated their pricing and now allow users to price their course as low as $20 and as high as $200.  

With Teachable you can price your course at any price you want to.  If you want to price your course at $497 go for it.  If you want to price it at $27 go for it.  The other great thing is that Teachable allows you to also set up payment plans or even a subscription based model if you prefer.  On top of that you can even create a bundle of courses to sell at a certain price.

Pricing your course low isn’t all bad because with Udemy quantity is the name of the game.  More than that most people know that Udemy offers sales on all of their courses every month and most people rarely pay full retail on a course.

When it comes to pricing it really depends on your goals.  If your goal is to build a following that you could eventually bring back to your own blog then Udemy is the answer.  If this isn’t your goal then maybe Teachable is the answer.

#3 Competitiveness

Another area to consider is the competitiveness of the platform.  With Udemy you’ll be competing with all the other courses in the marketplace.  For example if you want to create a course on how to write a great resume you might be competing against several other courses on the same topic.

With Teachable you are creating your own marketplace which means no one is competing against you but yourself.  This eliminates people doing a price comparison against your courses.

However another reason people tend to go with one course or another on Udemy is the amount of students in your course.  For example if you course has 10 students in it and a course similar to yours has 5000 students people will tend to go where the crowd is.

#4 Fees

When it comes to Udemy and Teachable both of them have very different fees they charge.  With Udemy they charge three different fees depending on how people find your course.

  • If they come directly from Udemy and buy your course then their will be a 50% split on the earnings.
  • If you send them to Udemy via a coupon code you’ll get 97% of the profit while Udemy will only get 0%.  Udemy doesn’t say who gets the remaining 3%.
  • If someone recommends your course as an affiliate you’ll earn 25%, the affiliate will get 50%, and Udemy will get 25%.

Side Note:  Their are a few other pricing guidelines if you would like to see all of them you can check them out by clicking here.

On the other hand Teachable has a completely different pricing structure.

  • Free Account – You don’t pay any monthly fee but for every sale you make it will cost you $1 + 10% + credit card fees.
  • Basic Account – Will cost $29 a month + 8% + Credit Card Fees
  • Professional Account – Will cost $99 a month + 5% + Credit Card Fees
  • High Volume Account – Will cost $299 a month with 0% transaction fees up to $15,000 but Credit Card Fees will still apply.  If you pay $749 a month you’ll get 0% transaction fees forever.

Overall Teachable charges you far less in fees versus Udemy which is a huge upside but if you have to go to a high volume account with Teachable it can get costly as well.

#5 Control

When it comes to control this is another factor you need to think about when you’re putting your course up on either of these platforms.  With Udemy once your course is on there, it’s there fore life.  You can’t take it off of there, however you still retain ownership of the course.

With Teachable your course is your course and you have complete control of it.  You can keep it on Teachable or even move it to a completely different platform.

However one thing that is different between the two platforms is user control.   The students that sign up to your course in Udemy stay within Udemy and if you want to send them a message you need to use their internal messaging system.

In fact Udemy prohibits instructors from pushing them to your own mailing list.  With Teachable you have complete control here and you can do whatever you want for the most part.  Teachable also has an internal messaging system but you can download the names and email address of your students and bring them where ever you want.

#6 Usability

Another area that Teachable has over Udemy is that it allows you customize the look and the feel of your courses from the URL to the actual page and even allows you to include branding elements such as your logo and colors.

Udemy doesn’t allow you to change any of these kinds of elements.

#7 Coupons

Both Udemy and Teachable allow you to give coupons to your course however Udemy recently changed this and has now limits people to 50% off coupons.  With Teachable you can give the course away for completely free with a 100% off coupon.

Update December 4, 2016: You can also now offer up to a 75% discount on your course however the lowest discount you can go to is $10.

What’s also great is that both platforms allow you to set a time limit for how long a coupon will last.  So if you only want to it last a week you can do it.  This is probably the one area both platforms are very similar.

#8 Reviews

One area that has really discouraged me from using Udemy is the reviews.  With Udemy the whole system is based on reviews and it seems that people will do almost anything to get a review of their course.  In fact it almost seems as if the review is more important than the person taking your course.

However with the new pricing changes on Udemy and only being able to offer a 50% off coupon this will hopefully curb people from giving away their courses for free to gain a review.

With Teachable reviews are not nearly as important, you’ll still want people to give you a review of your course to show social proof but the important thing is that everything won’t revolve around reviews.

#9 Affiliates

Both Udemy and Teachable also have the ability to offer your course to affiliates to sell as well.  With Udemy the affiliate gets 50% of the revenue while you and Udemy will each get 25% each.

On the other hand with Teachable you can decide how much of a split you want to do on your sales.  If you want to a 50/50 split or a 60/40 split it’s entirely up to you.

On top of that both system have dashboards that can show you how much your affiliates are selling and also show you exactly where all of your revenue is coming from.  I haven’t personally looked at these areas with in both of these platforms yet but overall I feel both of them are comparable here.

#10 Overall Looks & Appeal

Finally,  the last area I want to look at is the overall look and appeal.  However to do this part justice I decided to put together a quick video to share my thoughts here.  So check out the video below.

 

Which Platform is Better

So now that I’ve shared the good and the bad you might be wondering which platform I plan to go with.  To be honest both platforms have their up’s and down’s.  On one side I really like Teachable  but with Udemy I gain the power of the marketplace.

After some careful thought I came up with the solution that I’m actually going to try both platforms.  Being my first course I feel the best way to go is to try both platforms and see what works best for me.   By doing this I can learn more about both platforms and if I find that one platform works better I can switch to one or the other.

So which one do you like and why?

  • To learn more about Teachable then check out this free weekly webinar that will show you the 7 steps to creating your first online course by clicking here now.
  • If Udemy’s more your thing and you are just getting started click here.

So what are your thoughts?  Have you tried either of these platforms and what did you think about them?  Feel free to share your thoughts and comments below.

Cheers!

Leave a Comment:

26 comments
Kirsten says March 11, 2016

Visiting from the SPI community. Saw your post there and I think you did a bang-up job with this! I hope you write another post to tell us how it went! I’m more of a Teachable fan (or hosting on your own site or using Thinkriffic, which is just like Teachable), but I see the benefits of Udemy from reading your post. I think what it ultimately comes down to in my world is control. I want the emails. I want to control my price. (I have heard Udemy offers discounts and sales on your courses that you don’t control- correct me if I’m wrong on that!) I want to build a relationship with my people, and I think Teachable (or self-hosting) wins over Udemy for the simple fact that communication stays in THEIR system. Thanks for this post!

Reply
Chris says March 13, 2016

Hey Kristen, thanks for sharing your thoughts. I agree with you that control is a major concern when it comes to choosing a platform. I’ve come across a lot of Udemy instructors who only use Udemy as their primary place to sell their courses and while I think it’s great that they can make a lot of money with this platform the reality is Udemy owns the platform and they can change things on them at any time they want.

With the recent pricing changes instructors can only price their course as high as $50 which can be a huge downside, plus Udemy get 50% of each sale. As a result I only suggest people use this platform to get started with and then transition over to something that they have more control over like Teachable. Like you, I personally like to have control of my email list as well an Teachable allows me the option to download my list of students as a CSV file anytime so I can take them with me.

However this doesn’t mean Udemy isn’t worth it. My underlying goal with Udemy is to help me build my mailing list. I feel if I can create a few great courses and offer great value there people will come back to my site and join my mailing list. Udemy just hit 10 million students and this is a big deal. I may not make a lot of money from Udemy but it could help grow your mailing list in the beginning when you’re just getting started.

Once I get my course up and test a few things I will definitely be writing a follow up post to this just share what I’ve all learned. Thanks again for checking out the post and sharing.

Reply
Liz says May 6, 2016

In exactly the same boat on my first ecourse currently in dev. I did come to the conclusion to go for both platforms but I would like the option to remove my course from Udemy and that seems a tad difficult. I am going for Teachable right now, only ,

I think for the control reasons. I am going to have to market hard online to build reach but can’t quite feel comfortable with Udemy and their pricing structure and discounting etc. I know volume might win over, but I’d like to build my own brand first, and don’t care if it’s a slow rise to begin with. Quality and loyals students vs numbers game ones. Your post totally helpful but my gut says Teachable.

I believe there is also Teachery.co which I am seriously looking at too. Yep, another one.!

Reply
thewriteDuffy says June 5, 2016

Thank you so much for writing this post. I am a listener who just just happened to Google “Udemy vs Teachable” and was happy to see a trusted source had a great article on it!
It’s a hard decision, marketplace vs. control. Are you planning on offering the same course on both platforms or are you offering just an introductory-type course on Udemy? I am leaning toward doing the latter as I do not yet have an audience but plan on making my product so awesome that I will want to full control in the end. 😉 How do you plan on capturing those emails from Udemy? Just mentioning your site, or through messaging? I’m wondering what the workaround is.
Thanks again!

Reply
Neil Anderson says June 22, 2016

This is great thanks Chris. I’ve currently got a course on Udemy but after reading this I’m thinking I need to migrate to Teachable. Udemy are positioning themselves as a site for short cheap courses. A problem is my course is a complete 22 hour course and can’t be used to lead into a longer course.

I have a related shorter course I’m going to start developing soon, I’m wishing I’d done that one on Udemy first and then my existing one on Teachable.

Another problem is I didn’t have an existing audience when I started, my blog just went live this week. I’m pretty sure I can build a good list from my content but I need to figure out the best way to market it first.

I’ll maybe make my course private on Udemy (closed to new students) and start again. Put the short course on Udemy and use it, YouTube, Facebook, LinkedIn and my blog to market the main course on Teachable.

I listened to Pat Flynn’s podcast today and heard the founder of Teachable say they recommend a minimum price of $100 for courses. With Udemy I’m getting a 50% cut of $50 maximum. This seems like I’m leaving a lot of money on the table.

Anyway, I’m rambling now 🙂
Thanks again for the blog post. If you have any advice I’d love to hear it.

Reply
Neil Anderson says June 22, 2016

Maybe it’s best to leave the Udemy course online for now, get Teachable up and running on my own site and sell at the same price as on Udemy there, and then once the marketing is ramped up close the Udemy course and sell at a more reasonable price on Teachable?

Sorry if I’m sounding like I’m a money grabber btw. I’m really not, I genuinely want to provide value and help my students build their careers. I’ve put literally hundreds of hours into the course development though and getting $20 for it seems just too low.

Reply
Chris says July 7, 2016

Hey April, sorry for the lat reply. I’m thinking about testing Udemy at some point but like you said I just want to do a simple course there to see what works. I follow a few people who have courses on Udemy and many of them are keeping there courses that they already have there and migrating to places like Teachable because of the recent pricing restrictions. I still think it can be a great place to start but I wouldn’t build my entire business around it.

As far as capturing emails from Udemy you can’t send people directly from Udemy to an opt in offer in a oourse or through their email system. What you can do is send people to related content on your own site and then offer some sort of content upgrade to get them on your list. This is the best option I know of at this time. I hope this helps April and thanks for sharing your thoughts.

Reply
Chris says July 7, 2016

I completely understand Neil. $20 is just to low. In your situation I would look into trying to migrate as many people away from Udemy and bringing them over to your own personal mailing list where you have control over it.

The best way I know to do that is buy sending an email through the Udemy email system to your current students and letting them know about a relate blog post you wrote and offering some sort of content upgrade that they can get like a checklist, video, or cheat sheet. You can’t send them directly to a landing page from Udemy but sending them to a related article on your blog is OK.

I look forward on hearing more about what you decide to do.

Reply
Neil Anderson says July 11, 2016

Yeah I got a warning from Udemy for sending my students directly to extra content on my website which required their email address. You CAN send them to your website, but not to a page that asks for personal details. So you have to be a bit sneaky about it.
For anybody else reading this, get a website online before your Udemy course goes live, and brand all your videos. You don’t need any content on there yet, but you want your Udemy students to know where your website is for when you do.
Udemy is good for short mass market courses, and/or where you don’t have an existing audience or the time to do your own marketing. I’m just finding out now how much work the marketing is, it’s a huge learning curve. Once you’ve learned it and have funnels in place you can re-use them for your future courses though.
You can offer your courses on both Udemy and Teachable at first, and then make the course private on Udemy when you’re ready to cut over. This closes it to new students.

Reply
Neil Anderson says July 11, 2016

To clarify a few things you can do with Udemy…
You can opt out of their affiliate and marketing program. If you stay in it, if your course is bought by a student within a week of them buying ANY course from an affiliate link, the affiliate gets 50%, Udemy gets 25%, you get 25% of the sale. This is 25% after any discount, so you might make just a few dollars. $%^&# that! Only bad thing is you’re out of their marketing too so they don’t promote your course.
You can also opt out of their discount program. This does not take effect until the current campaign ends. (They’ve been offering 40% discount on all courses for WEEKS currently.) Your course will always sell for full price, but again it will be dropped from a lot of their marketing.
If a student buys a course using your coupon code, you make 97% of the sale. So you really want to be pushing this. Note that if they bought a course in the last week from an affiliate though, you’re down to 25% again. Another reason to opt out of the affiliate program.

Reply
Lynne says August 2, 2016

Nice Article, love how you covered both and helps me determine what is best for myself and my clients.

Reply
Rich says August 10, 2016

Found this article through Google. I have a course on Udemy that has been live for 5 months. Since their pricing changes I’ve seen a steady decline in income. My first month I made $158. It’s now August 10th and no sales this month. I have great reviews and the course is well produced. I’m looking at Teachable as a viable option.

One big difference between the two platforms is with Teachable you are on your own for marketing. If you don’t promote your courses you will get no sales. The internet is not “If you build it they will come”. You make a bigger % with Teachable but plan on setting aside some money for marketing.

If you want to build a brand and have a relationship with your students Teachable, or Thinkific, is the way to go.

Reply
Jess says August 26, 2016

Here’s a good alternative to Udemy. https://arkmont.com/ gives teachers what they want, reduces the hassle of running your own website, maximum course exposure and a high teacher revenue.

Reply
Neville says August 30, 2016

You can also try talentlms.com

Reply
Marian says September 4, 2016

Thank you so much Chris for your insights! I have been going back and forth with this for months now-leaning towards Teachable. I have dozens of business programs that I created over 30 years as a learning and development professional. I have been breaking them down to bite size modules and just want to get them to a place where people can buy them and I can obtain some passive income. Better than sitting on the shelf and gathering dust. For these programs I am considering trying Udemy. As an independent transition coach I have now been developing additional programs to attract others to my brand, create a following, differentiate myself and grow my new business. I am thinking I will put use Teachable for this purpose as there is potential to control more and charge what the market is capable of supporting. Does this sound like a good plan? Any advice welcomed from anyone!

Reply
Jan says October 1, 2016

Hi Chris, Thank you a lot for this helpful article. Some updates and additional thoughts:

* Udemy has changed its pricing system more or less back to the one they had before the experiment. I think it would be good for future readers of this article to know that. There’s again a lot more freedom with pricing. Maybe you want to update this post to reflect that.

* Teachers can use Udemy as a free hosting platform for their online courses by making their courses private, selling them on their own website and then sending the customers with a 100% coupon code to Udemy.

* A lot of people underestimate how much work is needed to market a course. So it’s a plus for Udemy that you have a platform with active users that also promotes your work. You still need to position your course correctly, have a great intro video, a good title, outstanding content etc. But at least you don’t have to find people who might be interested in your topic. At least not immediately.

So I have to say that Udemy has some interesting advantages especially for beginners. But the one thing I don’t like that you also mention in your article: I would give away my students to Udemy. I could only contact them through Udemy and only in ways Udemy allows. And that’s pretty much a no-go for me. And as the pricing changes showed: they can change the rules anytime and however they want…

Reply
Chris says October 2, 2016

Hey Jan thanks for sharing your insights I really appreciate it. I definitely need to update things. As far as the pricing goes I didn’t know they switched things back and started giving people more freedom with the pricing again. I agree it can be a great platform for beginners but as you said you don’t have much control over things and Udemy can change them at any time.

Thanks again and I will get things updated.

Reply
Debbie Lund says October 10, 2016

Thanks – this is all so helpful! I don’t have a course ready to go online yet, but all these questions have been swimming around in my head.

Reply
Chris says October 13, 2016

I’m glad I could help Debbie. I’m actually working on my first course as well right now too. If you have any questions just let me know I’d be glad to help.

Reply
John says November 11, 2016

“I could only contact them through Udemy and only in ways Udemy allows.”

If you have a blog or website, can you mention that to your students–in your course or in an email?

Reply
Neil Anderson says November 13, 2016

Hi John,

Yes you can tell them about your blog, but you can’t tell them about anything that requires any payment or personal details. So you can’t tell them directly about your lead magnet.

Udemy are serious with their monitoring of this and you’ll be dinged with a warning if you breach the rules. Repeat offenders get banned from the platform.

HTH,
Neil

Reply
Tristan says February 1, 2017

Thanks for sharing this Chris! I have a course in mind that actually has no competitors on Udemy but it will be worth $100+ and that is scary that I can’t ever take it off Udemy. Based on your descriptions I think I am going to go with Teachable. Thanks for the awesome site!

Reply
Kalob says February 4, 2017

Jess, you just made my day!

Reply
Chris says February 7, 2017

Hi Tristan, I’m glad I could help. I have to agree Teachable gives you far more control over your courses versus Udemy. Thanks for sharing.

Reply
Ejike IfeanyiChukwu says February 22, 2017

I think instructors will prefer Teachable to Udemy because of students review and control over their mail list. I am currently trying both platforms because I just came across Teachable after I have published my course on Udemy. However, Udemy still owns the market place.

Reply
Corry says March 3, 2017

I specially choose Udemy, because its a very good paltform to learn and sometimes get soem attactive coupon codes.

Reply
Add Your Reply