7 Effective Tips to Grow Your Blog (& Make Money Blogging)

Blogging has seen a noticeable uptick in popularity in recent years, and it’s easy to see why. People get to blog about their passions, and they can even make money with it.

Before you can start seeing that financial success, however, you’ll need to grow your blog to a decent level. That means getting to a certain readership and engagement level. This can often be one of the more complicated parts of starting a blog, and it’s where most bloggers struggle.

There are a few strategies and tips anyone can use to help with it, though. By investing in these from the start, you should grow your blog more than you’d think.

Grow Your Blog: 7 Effective Strategies to Use

1. Don’t Underestimate Featured Images

When most people think of content on a blog, they think of the written text. This is far from the only content you’ll need to worry about, though.

At a minimum, you’ll need to think about featured images. These are usually placed at the top of a blog post, and they’ll be the image used as a thumbnail when linked to on social media. It needs to catch attention quickly, and encourage people to click on a link.

It’ll also add to the visual appeal of a blog post, so make sure you put the time and effort into finding the right one.

2. Vary Content Formats

The content you publish plays a vital role in your blog’s success. Some content formats will engage your audience more than others will.

The key to finding out which formats resonate best with your main audience is to vary your content formats. While this takes a little experimentation, it can be more than worth the time and effort. Don’t just settle for one format once you’ve done this. Having two or three types of formats you rely on can help.

It prevents your readers from getting bored with one format and helps to keep your content visually interesting.

3. Make Your Blog Look Amazing

How your blog looks can make a significant difference in how well it does overall. Not many people like going to ugly or outdated websites, after all.

That’s why it’s worth putting the time and effort into making your blog look as amazing as possible. The colors you use are just the tip of the iceberg with this. You’ll also need to think of the overall layout and similar factors. With some free WordPress themes for bloggers, you shouldn’t have to worry too much about this.

By customizing pre-made themes, you can make sure your blog looks great.

4. Don’t Overlook Navigation

Quite a few readers will want to look through your blog. This could be to find out more about you as a blogger or to find more blog posts to read.

No matter the reason, it’s worth making sure they can do this as easily as possible. The simpler your blog’s navigation is, the longer readers should spend on your blog. This lets you increase your views and benefits you in even more ways. The longer people stay on your website, the better you’ll rank on search engines, for example.

Make sure this is as easy as possible from the second you publish your blog.

5. Involve Your Audience

Views aren’t the only area to focus on when you’re growing a blog. You’ll also need to think of engagement.

This helps your content do better on social media, search engines, and in other ways. Focus on it as much as you can. Doing this doesn’t have to be difficult, and there are several ways you can try. Adding polls to your blog, encouraging readers to comment, and similar steps can all be helpful.

These can help to get conversations going on your blog, which can then help you see a lot more success.

6. Pay Attention to Internal Linking

To grow your blog, you’ll need to get people reading as many of your blog posts as you can. Marketing isn’t the only way to do this.

Internal linking is a great way to get people to stay on your blog for longer and to read more of your blogs. The process entails linking to relevant blog posts within each of the posts. If an older post is related to one you’re about to publish, then link to it in the newer one.

It helps your readers engage with your content more and increases your overall views.

7. Build an Email List

Marketing is essential to growing your blog, as it helps you get more and more readers. That doesn’t mean overlooking the readers you have now.

It can always be worth remarketing to them as much as you can. It gets them reading more of your blog posts and gets them coming back more and more. This is a great way to improve your overall engagement, and email marketing is a vital part of doing this.

To take advantage of this, build an email list with subscription buttons on your site. In time, you’ll see a noticeable impact on readers coming in through your emails.

Grow Your Blog: Wrapping Up

Once you start blogging, you’ll naturally want to see some success with it. A lot of that means bringing in readers, but you’ll also want to make money with it.

To do this, you’ll need to get to a certain number of views and regular readers. You’ll need to grow your blog to that point, which is where most bloggers struggle with the process. Some don’t even get to that point, despite how much they want to. This shouldn’t be as much of a struggle for you, though.

By focusing on the right areas, and using some proven tips and strategies, you’ll get there much easier than you would’ve thought.

You’ll see success before you know it. While it’ll still take time, effort, and consistency, there’s no reason why you shouldn’t get there. You’ll have a popular blog and make money blogging in no time.