Running ads on your website can be one of the most passive and lucrative ways to earn an income with your blog. I’ve been personally doing this for over 12 years now and earn thousands from it. In the beginning, I used Google Adsense but recently switched to Ezoic. The question is, which is better.
Ezoic is a better platform than Google Adsense. Ezoic is a technology that tests various ad placements on your website to see which will earn you more. Google has an auto ad feature similar to Ezoic but does not work as well.
In order to see how to make both options work for you and to get yourself the most money while using advertisements on your website, take a look at the rest of the article!
Click here to sign up with Ezoic and start earning more with your ads.
Which Platform Earns More Ezoic or Adsense?
Both platforms will get you the same amount of money, and the way that they perform will be largely dependent on your own blog and some dumb luck.
I’ve personally made over $34 thousand from Adsense over the last 12 years of having adds up on my website, with a 3% conversion rate. I also make around $40 dollars for every thousand views on any page, so it works out really well.
I’ve been using Ezoic since May of 2020, and have made $2355 and about $19 for every thousand page views.
If I’d started using both advertisement services at the same time, I would have more data to determine a clear winner. It’s not fair to compare my years-long relationship with Adsense to my months-long relationship with Ezoic.
Plus, my first blog with Adsense was a personal finance blog, so a lot of people were clicking on it to see all the advice I had given.
If the niche changes, then one platform could be better than the other. For example, a blog I owned in the industrial niche on Adsense earned me $5 for 1000 views, and that same niche with Ezoic earned me $20 per 1000 views.
So here are a few thoughts to start with…
If you’re brand new to blogging and doing ads then start with Google Adsense. The setup is simple, just place a few lines of code on your site, and your good to go. The ads will do the rest.
If your blog has 5000 pageviews a month or more then consider switching over to Ezoic. This platform will run various sets of ads and help you grow your ad revenue over time. This platform takes a lot more work to get set up.
I personally had to have someone help me set it up but once it was setup it was it worked great.
The Differences Between Ezoic or Google AdSense
1. Ezoic is a Technology Based Platform
Ezoic isn’t designed to be solely for advertisements, but it is instead a technology based platform that works with the Google Ad Network.
In layman’s terms, it decides where you should place your advertisements on your website to give you the most effective. It also does this better than Adsense’s version of the advertisement placement.
Ezoic is another type of automation platform that takes some of the tedium out of managing a website.
Machine learning figures out where to put the ads, the color and combination of advertisements that will get the most attention, and the size of the ads.
It takes all this data in the background and then uses it to put advertisements on your websites.
Your users will have a much higher chance of interacting with them, and you don’t even need to lift a finger as you keep adding content and optimizing your website.
Adsense is just a platform for Google Ads to work through your website, a very simple job that it does quite well. It does have an automation feature, but it is still very much a work in process, and not as good at Ezoic’s version.
2. Ezoic Requires You To Pay For Top Tier Investors
Ezoic offers a one time deal for you to access the top tier of investors and advertisers, but the catch is that it is one time.
The pop-up will come up and see if you would like to access the top-tier advertisers, and you will have a choice to join.
Even with the monthly cost, I still earn an extra $30 a month just from their top advertisements, so it is useful to join.
While joining the premium advertisements is not necessary to join Ezoic Premium, you will only get one chance, and if you quit the page you have blown that one chance.
Make sure to do some research into the top-tier investors and see if that is the right path for you to take.
Adsense’s connections to the top-tier investors might not be as good when compared to Ezoic, but it is free and you don’t need to make any once-in-a-lifetime decisions right away.
Instead, you can opt in and out of the program at your leisure.
3. Ezoic is Harder To Set Up
With the usability factor in the battle of Ezoic vs Adsense, Ezoic falls behind a bit here.
It is not very easy to set up, and you will need to integrate Ezoic into your website through a plugin or the cloud.
The cloud tends to slow websites down, and it can be very complicated for new users when compared to the ability of Adsense to integrate with your website.
Adsense just has a simple line of code you copy and paste into the heading tag of your website and boom! Instant integration without any trouble for you.
If you like getting up to your elbows in code and seeing how Ezoic gets integrated by following the various steps, then go for it.
For those of us who’s only computer skill is copy and paste, then Google Adsense will be much easier to use.
4. Ezoic has Great Support
While signing up for Ezoic and getting it integrated with my website was a massive challenge, I stuck around due to the customer support I received whenever I went to ask for help.
They walked me through getting the website and the ad placements all set up correctly and were very nice and understanding as we went through my questions together.
If I hadn’t received such great customer support from Ezoic I probably would have left the service right then and there. It was hard to set up, but I do think that the customer support stuck the landing on this one.
Adsense doesn’t have any customer support, aside from a very vague FAQ section that doesn’t give much support.
However, it also is much easier to set up and integrate with your website. All you need to do is paste a single line of code into the header of your website, and the integration is done for you.
5. You Need Traffic to Join Ezoic
Sadly, you can’t just hop in and start gaining the benefits of Ezoic, and instead need to have at least 5,000 page views per month. I’m not sure why this requirement is even here because 5,000 a month won’t be earning you that much.
However, you should be at the point where you want to monitor your blog’s traffic anyway, so if you have 5,000 visitors then you are good to go with Ezoic.
AdSense can be joined the minute you set up your blog, and it doesn’t require any previous requirements or traffic to start working.
If you want to get advertisements on your blog right away, go with AdSense. If you meet the required traffic criteria for Ezoic, then you can simply go with them.
Which Is Better Ezoic or Adsense?
I’d recommend that you try different things. Try Adsense for a year and see if you can make some cash from your advertisements, and then switch to Ezoic for the same amount of time.
You might see a change and you might not, but one might start outperforming the other. You can switch back and forth for as many times as you want, and analyze the results as you deal with the growth of your blog and website.
While they both are neck and neck, and the answer to ‘is Ezoic the same as Adsense’ is a resounding no, I’d suggest Ezoic as the platform you should use. It has better technology, can offer you more money with its premium process, and just seems to have a better algorithm that you can use.
Adsense is perfect for beginners who are just starting out as bloggers who just want to slap some ads on their website and call it a day. However, if you have a large following and are hitting more than 5,000 page views a month, you need to capitalize on that.
My opinion could change as I have been dealing with Adsense for much longer, and if we do see a change in recommendation, I will certainly update this page with the details!