Project 24 by Income School – A Complete Review with Results

Hey guys, Chris here with, and in today’s video, I’m going to be talking about a course that I’ve been a part of now for the last several months called Project 24 by Income School.

Maybe you’ve heard of them, maybe you’re not, but this course is all about helping you start your own website, making money through affiliate marketing, creating courses, and all that different stuff.

So if you’re interested in creating your own web-based business that generates income online and you’re brand new, this may be the course for you, but I’m going to be talking all about this course in this video.

So, overall, this course, I’ve been part of it for a while now and I’m just going to give you just a real quick look at what I’ve been able to do with it real quick here, just to give you an idea.

I started this website, I’m not revealing the niche here obviously, but this is a website I threw 14 articles on. I created it from scratch, no backlinking, nothing like that, just threw it up there, about 14 articles, as I said.

As you can see, I’ve had 283 page views from 14 articles, so, you know, it’s bringing in a nice little trickle of traffic. What these guys are teaching obviously does work.

So, just to kind of give you an idea of what’s going on here.

Project 24 – A Complete Overview

To start, we’re going to do an overview of this particular course. I want to give you kind of the behind-the-scenes look at this course first to start out. When you first sign up to Income School, the first thing you’re going to go to is this welcome page, and Jim and Ricky here, these are the guys that actually have the course, that run the course, and they’re very knowledgeable.

They’ve been building sites like this for a long time. They know what they’re doing. They also have a free YouTube channel . If you want to check that out, I’ll have a link to that in the comments below to their channel.

You definitely want to check out their channel. They’ve got tons and tons of valuable advice in there that you can get for free if you’re just getting started, and you want to kind of dabble around and see what these guys are about before you buy their course or anything like that.

Just to show off first, when you first sign up, this is the welcome page. They’re going to show you…

  • How to join their community,
  • How to sign up for their podcasts and everything because they have a podcast you can sign up for
  • There’s the Project 24 timeline
  • There are all these downloads in Course Dashboard
  • and the Milestone Tracker and stuff like that.

They’ve got a lot of great stuff here, so you can get started real quick. They spell it out for you, they show you how to do it and how to put all of this together really quick.

The Community

So, first off, let’s just jump into it all. Once you sign up, they also have the community. I’ll just give you a quick look at that real quick here. Let me refresh this.

Okay, so in the community itself, this is what you’re getting. You got a really nice forum here that you can go into, and you can converse with people, start talking to them, start asking questions, stuff like that.

What I also like about this forum, though, is that they’ve got an app that goes with it, so you can put it right on your phone, and if you’ve got questions, you can start to ask questions.

You don’t have to jump in on the actual website, you can just do it right from your phone. I really like that feature. It allows me to also scan through questions real quick and see what’s really going on in the community, and learn more about some of the questions I might have as well.

The Timeline

But going back to the actual course itself, they also have a timeline. This is why they call it Project 24, it’s because the program itself goes over a 24-month period. So, starting out from the very beginning, they’re going to talk about the things that you have learned and gained that you can do right off in the beginning.

So, month one here, this is what you’ll have done, here’s what the outcomes will be, and it’ll also show you how much income you could roughly expect to earn.

Now, I should say this, income is relative to the niche and how much hard work you put into it and all that, so there is no guarantee of income here. So just know that; it’s not a guaranteed thing or anything. They even spell that here out in their legal disclaimer. So, just letting you know that.

Month two, obviously, these are the things you’re going to do all the way through month 24, and look at that: Total income in 24 months, roughly $42,000 on an average of about probably $7,000 to $8,000 per month in income at that point, so that’s pretty neat.

And the amount of content you’ll have written, 195 pieces of published content roughly are what they’re expecting, somewhere in there. So this thing spells it out clearly. This is what you could be doing if you follow this course, which brings me to my next topic, courses.

What are their courses exactly bringing? Now, they’ve got some, obviously, things coming up here, but I’m going to show you the Project 24 course.

The Courses

So, what is all involved with their courses? One of the great things I like is they’re always adding new courses, but the very primary course that they offer is the 60 Steps to a Successful Site.

So let me give you a quick look at that real quick here. The 60 Steps is basically the first two months of the entire Project 24, so this is what gets you going. Once you have the 60 steps complete, you have what they call a seed for your website.

This is the very beginning. You’ll have 30 pieces of content, plus I’m thinking 10 or 20 YouTube videos created, and that will be the beginning of your website. So, that is the very beginning, that is the absolute basic thing that you will start with, and they walk you through everything you need to do, step by step by step.

You can literally do one of these steps every single day for the next 60 days. That’s kind of how it’s geared, so the 60 steps, you do it one every day, and if you follow that every day for 60 days, you’ll end up with your first seed website.

And then once you’re from there, you’re going to follow the rest of this Project 24 plan that will teach you how to grow your site from there and what to do.

They’ll teach you things like how to write response post, staple post, and how to grow that from there. So you can kind of see, like, add your legal content, add your response post, you know, they’ve got three pages of this. So, this is a pretty cool course.

I’ve been a part of it. I’ll just pull up one of this real quick here. So, WordPress settings, how to set up your WordPress site and get the settings just right, you know, what do you need to do? Here are all the things you need to do that you need to get done on that. They show you everything there.

Now this one doesn’t have a video in it, but most of them do, is the case. Most of them will have a video in there that will talk about that. One of their newest courses they actually just put in there is YouTube for Profit.

They really do focus on YouTube as one primary cornerstone of their business, not just SEO and all that, so YouTube is also part of that, so you can go through and follow this course as well in building out your YouTube channel and driving more traffic. I think YouTube is very profitable. Obviously, I do it because I’m doing this video.

They also have search analysis, how to do that, picking your niche, SEO, web traffic, email, myth-busting, how to hire and train writers, how to create your own photography for your website. They do reviews on people’s website.

How to speed up your writing and do writing, that’s one big thing they talk about in this course. Monetizing your site with ads, and then also success mindset. So they have a lot of neat things in courses here, and they’re always adding new ones from month to month, so they’ve got a lot going for it overall in this course. They give a lot of good information here, and that’s the thing I think is hugely valuable.

The Downloads

In their files, Download Center, they have the Project 24 timeline you can download. If you have trouble coming up with ideas, they have a thing here to come up with over 300 different ideas.

They have a monetization plugin for Amazon that you can run. They have the Post Recipe, which is a huge cornerstone of their business, how to write content.

They actually dive into the exact process that you need to write, how to write your content so it works great in search engines, but also works great for people that are reading it, so it doesn’t read like block text or something like that.

They do a really good job of showing you that. Not a lot of courses do that. Search analysis and the Brand Plan, this is something else they just recently created, and of course, Podcast Advice, they share that as well.

The Podcast

Moving on, they also have a podcast that comes along with this. This is a special podcast you’ll have to download through either iTunes or the Android app store, and you can download it there, but you will have to sign in. It’s not free for people who are not part of the Income Schools, so that’s another thing.

It’s so if you’re somebody who is part of it, this is a special thing that only you get. I think they’re on a fifth season right now, and they’re just wrapping season five up if I believe.

Yeah, it’s got five episodes. They just wrapped that up. I think I just got done listening to that one.

The Vlog

They also have a vlog, which I think is pretty cool, so, at least once a month on average, typically, they’re going to come on and they’re going to do a vlog with you. They’re going to just share what’s going on in Income School, some great information.

It’s very similar to the podcast, but it’s just another way that they’re communicating with you inside the Project 24 membership community. Obviously, they’ve got a couple here in June they just did.

They’ve got a lot of things going there, a lot of great… So they’re really getting in there, they’re talking to people. They do some Q&As and stuff in that vlog too.

The Milestone Tracker

The other thing they do is a milestone thing. I think this is the coolest part about this, is once you start to make your first income, you can actually sign up and share how much, you know, share your income, and they will put you on this map. These are all people… All these red dots on here are all people who have shared that they are at least making some type of income or more on this map, so obviously there are a lot of people doing this and making a good income.

The Events         

Moving on, they also do some events from time to time. I know they’ve done some out in Idaho, which is where Jim and Ricky are from. They’ve had events, they did one in England recently, and they are doing these from time to time, not a lot, but they do them.

They also have recommended tools that they recommend, they go through, and then they also offer some private coaching.

This would be an add-on thing, so if you’re interested in private coaching, once you become a member, obviously you can do some standard or premium coaching calls via Skype and whatnot. So, those are options as well once you become a member.

What I Liked About Project 24

So, let’s get into it now. I want to talk about some of the things, just some things I liked about Income School, some things I don’t like about Income School, and I want to also talk about who should join Income School, and then we’ll get into things like pricing and stuff like that.

To start off, what do I like about Income School?

#1 Simplicity of the Program

One of the first things I like is the simplicity of the program. That is one thing I really like about this course, is that everything that they’re doing is very simplistic.

They don’t have this complicated strategy and all that. And number two, they don’t do any kind of link building in their strategy. I think that’s huge because I’ve done the link building thing before.

Back in about 2010, I had one of the very first websites I created, and the course I was in was like, “Link build, link build, link build.” And I did that, and in 2011, my site got nailed by Google, never recovered, and I lost thousands of dollars because I did the link building thing.

The method that Jim and Ricky teach here is a straight SEO, by the book, Google’s book, I should say because that’s the search engine you want to get traffic from. It’s by the book, they follow it very closely.

They want to do everything the way Google says, and that’s it. They don’t want to try to cheat the system. They’re not trying to show you this one unique method or something like that, because that stuff is all fly by night.

You want to do something that is proven, and something that is what Google and another search engine, reputable search engine companies are recommending here. So, that is the first thing I like about them.

#2 They Focus on More Than SEO

The second thing I like is that they focus on more than just SEO. You know, SEO is by far their most primary strategy for driving traffic in, but they also focus on YouTube, which I think is great.

YouTube is a phenomenal way to jumpstart your business a little faster and grow your business. Just like this YouTube channel, it’s a way to get people into your brand a little quicker. SEO’s going to take a while.

In fact, Jim and Ricky, when they talk about the actual process of creating blog posts, one of the things that they talk about is that it will take roughly…

From the point you write your content to the point that you start seeing good traffic from that article, meaning where it’s ranked in Google, where it’s probably going to end up the best spot it’s going to end up at, where it’s ranked at, is probably going to take right around eight months.

That’s a lot of time, guys. That’s a lot, a lot of time. So, what they do to kind of combat that is they recommend you start a YouTube channel, because you can get on YouTube and start ranking and getting traffic from YouTube fairly quickly, and that’s a great way to kind of get things going a little quicker, I would say.

#3 They Don’t Recommend Expensive Tools

Number three, they don’t recommend all kinds of expensive tools for you to buy. You know, that was one of the things I really found is a breath of fresh air about this course.

A lot of courses I’ve done in the past that talk about building a business similar to this, they recommend that you have this expensive keyword tool like Ahrefs or something like that.

They recommend that you have this top-of-the-line hosting, this expensive other tools over here, and this plugin over here, and this expensive theme for your website over here.

With Income School, they don’t make you do that. In fact, they provide a lot of the tools that you’ll need. They show you how to do it for no money.

So that’s one thing I really like about this program, is that you’re not going to throw… Not just buy this course and have to buy all these other tools to do this as well.

You don’t need to buy all that. In fact, they have the… They just came out with their own theme for websites that they can use when you’re building a website, instead of having to buy an expensive theme like Divi or StudioPress or X Theme or something like that.

You don’t have to buy all that stuff now. They provide a theme for you that you can use, that is geared towards the type of site that you’re going to create.

#4 Their Keyword Method

Also, I like the way that they find keywords. That’s just in itself genius, what they do. They use the alphabet soup method, is what it’s called.

I’m not going to get into what that is here in this video, but that’s just a very basic way using the Google search functionality that they… Just a very simple tool and Google actually tells you what people are searching for.

You just got to know how to look for them and what to do, and the process is very simple to find that, and how to understand how competitive a keyword is. It’s not as complicated as it would sound.

You know you don’t need to buy this $300-a-year keyword tool to tell us that. We can do it with some basic, simple search functionality and a little bit of know-how, and you can find all the keywords you’ll ever need to write blog posts on.

#5 The Method They Use to Write Their Content

And the last one that I like about this is the post recipe that they talk about. I don’t think I’ve ever been a part of a course before that went so in depth about how to write the content that you’re about to write.

It’s just amazing the way they go through how to structure your content, and then also how big each article be, based on competition. So, for example, a smaller post that you have to write is a, what would call a response post, and that’s about 1,500 words, all the way up to something like a pillar post, which might be about 3,500 to 5,000 words, say.

So they show you how to write this content, they show you how to put it together and how to structure it in a way that’s good for the search engines, but also good for the visitors that are coming to your website.

What I Don’t Like About Project 24

So now that I’ve covered the things I like about Project 24 and Income School, let’s talk about some of the things I dislike about Income School because obviously it’s all great and everything, but there are some things I don’t like about this program.

#1 It’s a lot of Work

So, number one, it can be a lot of work to do this. In fact, it is a ton of work to do this kind of stuff. Just in the initial 60 Steps course, you’re going to write 30 pieces of content.

  • Well, the first 10 pieces of content that you’re going to write are 1,500 words apiece. That’s 15,000 words just for the initial first 10.
  • The second 10 are going to be 2,500, so that’s another 25,000. Okay, I’m not a genius here at math right off the fly, but that’s a lot of words to write. That’s something like 40,000 words in your first 20 articles.
  • And then the last 10 articles are going to be 3,500 words times 10, so we’re talking another 35,000 words.

We’re talking 75,000 words of content in two months a period of time. That’s a lot of work, guys. You’re going to have to really be putting the time in.

This isn’t a program you show up for one day a month and it just works. It’s not that type of course. If that’s what you’re expecting, this is definitely not that.

#2 You Need to Be Patent

The second thing I dislike about this course is also income. The income itself is going to take a while to come

. You’re looking at anywhere between three to six months to start earning your first income, and when that happens, it’s not going to be like hundreds of dollars.

It’s going to be like a few dollars, and so you’re going to have to be a very patient person as you’re building this. You’re going to have to be patient, and you’re going to have to have the long view in mind here when you’re creating this course.

I mean, look at my course here, my very first website I created based on this method here. I mean, it’s only getting, after several months… I started this site back in, I think, February of 2019, and it’s getting 283 views.

I mean, it’s just getting a trickle of traffic, so it’s not anything that’s going anywhere big yet, so it’s not huge, it’s not this big thing yet. It’s going to take time for that to grow. You’re not going to make thousands of dollars a month in a month here. That’s not going to happen here, so just know that.

But if you have the long view in mind, like if you think, “Look, 24 months from now, if I put this hard work in, it’s going to come to fruition, something’s going to happen, I’m going to make some type of money,” it may not be the exact amount of money that they’re talking about, it may be less, it may be more, depending on the niche and the amount of work that you put in, but it’s going to be something, probably.

Obviously, you can’t guarantee what it’s going to be, but it’s probably going to be something if you’re putting all the work in.

Who Should Join Project 24

Now, let’s talk about the type of people that should join this course, who should be a part of this.

#1 It’s Perfect for Beginners

I think this is a perfect course for beginners. This is the perfect opportunity. If you’re brand new, you’ve never created a website, this is the exact method. If I could go back in time 10 years ago, when I first started creating websites back in August of 2008, I would’ve started with this course.

I would’ve started here. I would’ve done exactly what they’re showing here. Obviously, this wasn’t around at that time. A lot of things were obviously way different back then, but I would’ve followed this exact method.

I would’ve done exactly this. I would’ve done what they are suggesting here. I would’ve done this in my business. I would have followed it, I would follow it to a T, and I would do this, and I’d probably be in a much different place to say, if I would’ve just joined this program and done exactly what they’re saying here, so… And it made a big difference.

#2 Great For Those With a Struggling Blog

Also, I think this course is a great fit for people who already have existing websites, who really aren’t going anywhere in their business.

What I mean about that is like, maybe you’ve been a blogger for a while, and you’ve been throwing up these blog posts and doing all these things and stuff, and you’re just not seeing any traffic or anything like that.

You know, then I think this course really makes sense for you because there’s a method to the madness of actually making an income online and building a business with a blog.

If you’re just throwing content out there willy-nilly, and you’ve been doing that for a year, you’re not going to go anywhere real quick, because you don’t have an exact process you’re following, you don’t have a method or anything like that.

This gives you a structure to follow in your business so you can grow it to the type of business you want it to be, what you want your blog to be. They’re going to show you how to do that.

CThe best part I like about it, though, about that process is that they’re not going to show you how to do it in a spammy way, meaning write 200 review post and best-of article.

No, we’re going to write, you’re going to write content that is helpful, that helps people and answers specific questions that people are looking to learn online, and that’s what this course will do for you. So again, if you’re somebody who is either a very beginner or someone who has a website that’s really going nowhere, this is the perfect course for you in that. Those are some of the reasons I joined, so maybe you want to take a deeper look into this course and learn more about it.

If you are on the fence about it, check out their YouTube channel. I just want to say this again. Check out their YouTube channel. The value they give on their YouTube channel is insurmountable.

It’s huge. I went through and I listened, watched every single one of their YouTube videos, just because I love what they give away there. So check that out, and just see what they’re giving away there. It’s hugely, it’s hugely valuable.

Sign Up Now While the Price is Low

So, now we’re getting down to the point, what does this cost? What does Project 24 really cost to be a part of?

And thinking, looking at this, you might be thinking, “Oh, this is going to cost me 50 bucks a month, this is going to cost me hundreds of dollars a year, thousands of dollars a year, lots of money to be a part of this program.”

Actually, this program is not as expensive as you might think. It’s not very, very as expensive. I signed up for this thing back in early 2019, and it ran about $350.

Today it’s at $449 for your first year and then $199 every year after that. So it’s actually not very expensive to be a part of this course.

I mean, yes, 200 bucks is still a lot of money, but when you look at a lot of the other courses that are out there, I’ve been a part of, a lot of them are $600 to $700 just to sign up for the course, and then to be part of their ongoing community, you’re looking at 50 bucks a month, which rounds out to about 600 bucks a year additional.

So, that’s huge. You know, those costs can be absolutely huge when joining this course.

So, think about that, if you go around and look at some of these other courses, the amount of value that you’re getting here, the amount of money that it’s the cost to be a part of it, it’s actually inexpensive to be a part of this course.

So go ahead, check it out. There’s a link in the description and a link in this video here to sign up. Just go ahead, check it out, click on the link and you can sign up, be a part of it, check it out, learn more about it. Obviously, do your research, check out the videos on YouTube.

The amount of value that they give there is awesome. If they give that much value on their YouTube videos, they’re definitely giving 10 times that in their course. So go ahead, check it out, get a part of it, and join today.

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