Thinkific vs LearnWorlds – Complete Comparison (2025)

In the rapidly evolving world of online learning, selecting the right platform can be the difference between success and stagnation. Two prominent players in this space are Thinkific and LearnWorlds, each offering unique strengths tailored to different needs.

Thinkific is renowned for its user-friendly interface and robust marketing tools, making it a favorite among beginners and those seeking simplicity.

On the other hand, LearnWorlds stands out with its advanced interactive features and customization options, which are ideal for creators looking to craft immersive learning experiences.

If you’re not sure which is right for you then start by checking out our complete comparison chart below.

Side Note: I am an affiliate of both Thinkific and LearnWorlds and if you click on one of my affiliate links I may earn a commission. My goal is to assess both of these platforms and let you make a more informed decision.

Thinkific vs LearnWorlds Comparison Chart

Features	Thinkific	LearnWorlds
Starting Price	$49/month (Basic plan)	$29/month (Starter plan)
Free Plan	Yes (limited to 1 course)	No
Course Creation	Drag-and-drop builder	Interactive course builder
Video Capabilities	Simple videos	Interactive video editor
Quizzes	AI Quiz Generator	Auto-graded quizzes
Assignments	Yes	Yes
SCORM & HTML5 Support	No	Yes
Community Features	Community Spaces	Built-in social network
Mobile App	Yes	Yes (additional fee on higher tiers)
E-commerce	Integrated system	Yes
Marketing Tools	Marketing and sales funnels	Basic tools, no external emailing
Integrations	90+ app integrations	Limited integrations
AI Features	AI Course Outline Generator, AI Quiz Generator	AI-assisted eBook creation
Customization	Limited compared to LearnWorlds	Highly customizable
Language Support	Multiple languages	Multiple languages
Analytics	Intuitive analytics with filters	Advanced learner analytics
Customer Support	Expert support	Tiered support based on plan
Pricing Tiers	Basic: $49/mo Start: $99/mo Grow: $199/mo Expand: $499/mo	Starter: $29/mo Pro Trainer: $99/mo Learning Center: $299/mo
Promotion	Click Here to Get a 30 Day Free Trial	Click Here to Get a 30 Free Trial (No Credit Card Required)

Pros and Cons of Thinkific vs LearnWorlds

1. Course Creation Features

Both Thinkific and LearnWorlds offer robust course creation features, but they differ in several key aspects. Let’s explore how these platforms compare in terms of course-building capabilities.

Course Builder

Thinkific provides an intuitive and easy-to-use drag-and-drop course builder. It allows creators to upload and organize content easily, making it ideal for beginners.

LearnWorlds also offers a comprehensive course builder, but some users report that its interface can be more complex and challenging to navigate.

Content Types

Both platforms support a wide range of content types, including:

• Videos
• Audio files
• PDFs
• Text lessons
• Quizzes
• Assignments
• Live lessons

LearnWorlds stands out with its interactive video editor, allowing creators to add buttons, questions, and labels directly to videos. 

Thinkific, while not offering interactive videos, provides multiple content types per lesson for added flexibility.

AI-Assisted Tools

Thinkific has integrated advanced AI technology into its course creation process:

• AI Course Outline Generator: Creates detailed course outlines tailored to the audience’s needs
• AI Quiz Generator: Develops engaging quizzes to test comprehension and identify knowledge gaps

LearnWorlds offers AI-assisted tools as well, including an AI-assisted course outline generator and AI-assisted eBook creation.

Bulk Import and Content Management

Thinkific offers a Content Uploader feature, allowing creators to bulk import existing course materials easily. 

This can be a significant time-saver for those with pre-existing content. LearnWorlds also supports bulk importing, though the process may differ slightly.

Assessment Tools

Both platforms provide quiz and assignment capabilities. LearnWorlds is noted for its comprehensive assessment tools, offering a variety of question types and customization options. 

Thinkific’s assessment features, while robust, may not be as extensive as LearnWorlds’.

SCORM and HTML5 Support

LearnWorlds supports SCORM and HTML5 files, making it compatible with a wider range of pre-existing course materials. 

Thinkific, however, has dropped SCORM support on most of its plans except the Plus Plan, which could be a limitation for some course creators.

Side Note: If you’re not sure what SCORM is its a set of technical standards on how an online course is packaged and delivered.

Community Features

Both platforms offer community elements to enhance student engagement. Thinkific provides Community Spaces, while LearnWorlds includes a community portal for learner interactions.

While both platforms offer strong course creation features, Thinkific generally edges out in user-friendliness and AI-assisted tools, while LearnWorlds provides more advanced interactivity options and assessment tools.

The choice between the two will depend on the specific needs and technical comfort level of the course creator.

2. Pricing Comparison

When choosing between Thinkific and LearnWorlds, pricing is a crucial factor to consider. Let’s break down the current pricing structures for both platforms as of 2025.

Thinkific Pricing

Thinkific offers four main pricing tiers:

1. Basic Plan: $49/month or $36/month billed annually
2. Start Plan: $99/month or $74/month billed annually
3. Grow Plan: $199/month or $149/month billed annually
4. Expand Plan: $499/month or $399/month billed annually

Thinkific also offers a custom-priced Thinkific Plus plan for high-volume users and enterprises.

Click Here to Sign Up for a Free Trial at Thinkific.

LearnWorlds Pricing

LearnWorlds provides three primary pricing plans:

1. Starter Plan: $29/month (includes a $5 fee per course sale)
2. Pro Trainer Plan: $99/month
3. Learning Center Plan: $299/month

LearnWorlds also offers a custom-priced high-volume & Corporate plan for large-scale operations.

Click Here to Sign up for a Free 30-day trial of LearnWorlds.

Key Pricing Differences

• Entry-level pricing: LearnWorlds’ Starter plan at $29/month is more affordable than Thinkific’s Basic plan at $49/month. However, LearnWorlds charges a $5 fee per course sale on this plan, while Thinkific doesn’t have transaction fees.
• Mid-tier pricing: Both platforms offer a $99/month plan, with Thinkific’s Start plan and LearnWorlds’ Pro Trainer plan.
• High-end pricing: Thinkific’s Expand plan at $499/month is higher than LearnWorlds’ Learning Center plan at $299/month.
• Annual discounts: Thinkific offers a 25% discount for annual billing across all plans, which can lead to significant savings over time.

When choosing between these platforms, consider the price and the features offered at each tier. The best value will depend on your specific needs, the number of courses you plan to sell, and the scale of your online education business.

3. Marketing and Sales Tools

Both Thinkific and LearnWorlds offer robust marketing and sales features, but they differ in some key areas. Let’s compare their offerings:

Email Marketing and Automation

Thinkific provides a more comprehensive email marketing system:

• AI-supported email marketing
• List building and management
• Personalized campaigns
• Automated sequences

LearnWorlds offers email integrations but lacks native email drip campaigns.

Sales Features

Both platforms offer:

• Free, paid, and time-limited courses
• Customizable payment plans
• Coupons and promotions
• Subscriptions and bundling
• Streamlined checkout

Thinkific edges out with:

• Order bumps
• Built-in payment processor
• Integration with Spotify course marketplace

Marketing Tools

Shared features include:

• SEO optimization
• Third-party app integrations
• Affiliate marketing
• Sales page customization

Thinkific’s unique offerings:

• AI marketing content creation for social posts and sales pages
• AI landing page content generation
• Link-in-bio mobile storefront via theleap.co

LearnWorlds provides:

• Pre-built forms and widgets for lead magnets
• Pop-ups with offers
• Countdown timers

Analytics and Tracking

Both platforms offer robust analytics, but with different strengths:

Thinkific:

• Segmentation and data export
• Integration with marketing tools like Google Ads and Facebook
• Growth and cohort reporting5

LearnWorlds:

• Conversion tracking
• Automated reports
• Integration with Facebook Pixel & Google Tag Manager

Pricing and Promotions

Both platforms support various pricing models and promotional tools:

• Coupons and discounts
• Memberships and subscriptions
• Multiple seat sales (B2B options)

While both platforms offer strong marketing and sales tools, Thinkific appears to have an edge with its AI-powered features and more comprehensive email marketing capabilities.

LearnWorlds, however, provides a robust set of pre-built marketing widgets and forms that can be valuable for lead generation and conversion optimization.

4. User Experience and Interface

When it comes to user experience and interface, Thinkific and LearnWorlds offer distinct approaches that cater to different user preferences and skill levels.

Thinkific’s User Experience

Thinkific is widely recognized for its user-friendly interface:

• Intuitive drag-and-drop course builder
• Easy-to-navigate dashboard
• Simplified content organization

Many users find Thinkific’s platform straightforward to use, making it an excellent choice for beginners or those who prefer a no-fuss approach to course creation.

LearnWorlds’ User Experience

LearnWorlds offers a more feature-rich interface:

• Advanced customization options
• More element choices (e.g., pop-ups, XML sitemaps)
• Real front-end page-building tool

While LearnWorlds provides more flexibility, I found that the interface can be confusing and challenging to navigate, especially for newcomers.

Mobile Experience

Both platforms offer mobile-responsive designs, ensuring courses are accessible on various devices. However, LearnWorlds provides a mobile app builder, offering more flexibility for mobile learning experiences.

Thinkific generally edges out in terms of user-friendliness and ease of use, making it a better choice for beginners or those prioritizing simplicity.

LearnWorlds, while potentially more complex, offers greater customization and advanced features, which may appeal to experienced course creators or those seeking more control over their learning environment.

5. Mobile App Availability

Both Thinkific and LearnWorlds offer mobile app solutions, but their approaches and features differ significantly.

Thinkific Mobile Apps

Thinkific provides two mobile app options:

1. Generic Thinkific App:
   • Available on iOS and Android devices
   • Included in the Start plan and above
   • Allows students to access pre-purchased courses and communities
   • Features mobile-optimized course content, community collaboration, and push notifications
2. Branded White-Label App:
   • Available on all paid plans for an additional $199 per month
   • Allows personalization of app store listing and in-app purchases
   • Provides a more customized experience for learners

Both Thinkific apps focus primarily on the learner experience and do not include authoring or admin tools.

LearnWorlds Mobile App Builder

LearnWorlds offers a more comprehensive mobile app solution:

• Available for both iOS and Android platforms
• Allows course creators to build fully branded, customized apps
• Includes features such as:
  • Offline access to courses
  • Push notifications
  • In-app purchases
  • Biometric authentication and SSO/SAML for secure access
  • Customizable onboarding experiences
  • Real-time content synchronization with the web platform

LearnWorlds’ solution provides more design freedom and customization options, allowing course creators to tailor the app experience to their brand and learners’ needs.

Key Differences

1. Customization: LearnWorlds offers more extensive customization options for app design and functionality.
2. Publishing Process: LearnWorlds handles app submission and publishing, while Thinkific’s branded app requires more involvement from the course creator.
3. Offline Access: LearnWorlds explicitly mentions offline course access, which is not highlighted in Thinkific’s features.
4. Cost Structure: Thinkific’s branded app is an add-on to existing plans, while LearnWorlds’ app builder is integrated into their pricing structure.

While both platforms offer mobile learning solutions, LearnWorlds provides a more feature-rich and customizable mobile app experience.

Thinkific’s offering is more straightforward and may be suitable for those who prioritize ease of use over extensive customization.

6. Community and Engagement Features

Both Thinkific and LearnWorlds offer community and engagement features to enhance the learning experience, but they approach these aspects differently.

Thinkific Community Spaces

Thinkific provides Community Spaces, which allow course creators to:

• Create discussion areas for students to interact
• Foster engagement and collaboration among learners
• Organize community content by topics or courses

Thinkific’s community features are integrated into their platform, making it easy for students to access discussions directly within their learning environment.

LearnWorlds Community Features

LearnWorlds offers a more comprehensive community solution:

• Ability to create unlimited Community Spaces
• Options for public and private spaces
• Advanced filtering system for member selection
• Personalized social network-like experience for learners

LearnWorlds’ community features include:

• Post-sharing with various attachment types (images, videos, files)
• Commenting on posts
• Creating and participating in polls
• User profiles for sharing personal information

Key Differences

1. Customization: LearnWorlds provides more extensive customization options for community spaces.
2. Integration: Thinkific’s community is more tightly integrated with the course experience.
3. Social Features: LearnWorlds offers more social network-like features within its community.
4. Flexibility: LearnWorlds allows for more granular control over community access and member grouping.

Engagement Tools

Both platforms offer engagement tools, but with some differences:

Thinkific:

• Quizzes and assignments
• Certificates
• Community discussions

LearnWorlds:

• Interactive video creator
• Advanced assessment-building tools
• Gamification elements

While both platforms offer strong community and engagement features, LearnWorlds seems to provide a more comprehensive and customizable community experience.

Thinkific, on the other hand, offers a more straightforward, integrated approach that may be easier for beginners to manage.

7. Support and Resources

Both Thinkific and LearnWorlds offer comprehensive support and resources to help course creators succeed, but they differ in some key aspects.

Customer Support

Thinkific:

• 24/7 email support
• Live chat support (available on higher-tier plans)
• Phone support

LearnWorlds:

• 24/7 email support
• Phone support (US and UK)
• No live chat support

Knowledge Base and Resources

Thinkific:

• Extensive knowledge base
• Video tutorials
• Thinkific Academy for first-time creators
• Community forums

LearnWorlds:

• Comprehensive knowledge base with over 400 articles
• Detailed documentation
• Video tutorials
• LearnWorlds Academy for new creators
• Daily webinars

Onboarding and Training

Thinkific:

• Personalized onboarding for higher-tier plans
• Self-paced training resources

LearnWorlds:

• Dedicated onboarding
• Free resources and guides

Community Support

Both platforms offer community forums where course creators can connect, share experiences, and get advice from peers.

AI-Assisted Support

Thinkific has integrated AI technology into its support offerings, including:

• AI Course Outline Generator
• AI Quiz Generator

LearnWorlds offers AI-assisted tools for course creation, such as:

• AI-assisted course outline generator
• AI-assisted eBook creation

While both platforms provide robust support systems, LearnWorlds seems to offer more frequent training opportunities with daily webinars.

Thinkific, on the other hand, provides live chat support on higher-tier plans, which LearnWorlds does not offer. The choice between the two may come down to personal preference for support style and the specific needs of the course creator.

8. Scalability and Enterprise Solutions

Both Thinkific and LearnWorlds offer robust solutions for businesses looking to scale their online learning operations, but they approach enterprise-level features differently.

Thinkific Plus

Thinkific’s enterprise solution, Thinkific Plus, provides:

• Unlimited capacity for growth
• White-labeled environments for multiple audiences
• Single Sign-On (SSO) with OpenID Connect
• Advanced API access for custom integrations
• Unlimited admin accounts
• SOC2 compliance for enhanced security
• Access to 80+ apps in the Thinkific App Store

Thinkific Plus experienced a 28% growth rate in Q1 2024, serving prominent clients like Columbia University and CopyAI.

LearnWorlds Enterprise LMS

LearnWorlds offers an enterprise-grade LMS with:

• SCORM compliance
• Extended API calls
• Unlimited learners
• eCommerce readiness
• Identity Provider Single Sign-On
• Premium cloud servers with 99.95% uptime
• Dedicated account manager

Key Differences

1. Customization: Thinkific offers more extensive customization through its API and app store, allowing for greater flexibility in extending platform functionality.
2. Scalability: Both platforms support high volumes of traffic and simultaneous users, but Thinkific emphasizes unlimited capacity for growth.
3. Security: While both offer enhanced security, Thinkific specifically mentions SOC2 compliance.
4. Support: LearnWorlds provides a dedicated account manager, while Thinkific offers a dedicated customer success team.
5. Integration: Thinkific’s app store with 90+ integrations offers more out-of-the-box extensibility compared to LearnWorlds.

Both platforms offer strong enterprise solutions, but Thinkific seems to edge out in terms of customization and integration capabilities, while LearnWorlds emphasizes its intuitive interface and fair pricing structure for large-scale deployments. 

The choice between the two will depend on specific organizational needs and the desired level of platform extensibility.

Which is Better Thinkific of LearnWorlds

Both Thinkific and LearnWorlds offer robust solutions for online course creation, but they cater to different needs and preferences.

Personally, I prefer Thinkific over LearnWorlds because of its simplicity. When I was first getting started with creating online courses I found Thinkific to be the easier option. Although LearnWorlds carries a lot more features Thinkific is much more straightforward and user-friendly.

As a course creator, I just want to create a course fast and look good out of the box. I’m not a good designer and Thinkific takes care of that part for me. However, if you prefer a more creative approach then LearnWorlds might be something that interests you.

Ultimately, the choice between Thinkific and LearnWorlds depends on your specific requirements, technical expertise, and long-term goals. If you prioritize ease of use and marketing capabilities, Thinkific might be the better option.

So what platform do you prefer, Thinkific or LearnWorlds?

Looking For More Online Platform Comparisons? Check These Out…

Below is a list of several other online platforms I’ve compared.

• Thinkific vs Kajabi
• Thinkific vs Teachable
• Thinkific vs Ruzuku
• Thinkific vs Udemy
• Thinkific Review – My Complete In-depth Review